Tinder tests new feature for women in India
Tinder is
testing a new feature in India that puts women in control of sending the first
message to a match.
The dating
platform currently works by letting either party send a message once two people
have "liked" each other by swiping right on their profile.
Rival app
Bumble, founded by Whitney Wolfe, who also co-founded Tinder, already has this
new feature by default.
The two
companies are currently suing each other in separates disputes.
Tinder's
parent company, Match Group, has accused Bumble of copying its swipe-based
model, while Bumble's countersuit claims Match fraudulently obtained trade
secrets during failed acquisition talks.
Tinder's new
control feature, My Move, had been tested in India for several months and may
roll out worldwide, reported Reuters.
The company
said it wanted women to feel safe and comfortable.
In June, the
Wall Street Journal reported that the platform in India had many more male users
than female - although Tinder has never released these figures publicly.
With
high-profile cases of sexual violence against women in certain parts of India
making headlines around the world, concerns about safety are growing.
"By
giving our female users the ability to exclusively send the first message if
and when they want to, My Move provides women the autonomy to choose how to
engage with their matches and empowers them to control their experiences,"
said Taru Kapoor, India's general manager for Match Group.
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